A marketing department consortium draws faculty statewide

Forty-five professors from Texas universities attended the Texas Marketing Faculty Consortium at Baylor's Hankamer School of Business, April 11-12.

"We were very pleased to have representatives from other schools on the Baylor campus to discuss issues of relevance in the field of marketing education," says Jerry Johnson, chair of the marketing department. "We feel there are mutual benefits in having colleagues visit our facilities and interact with our faculty and students."

Drayton McLane, Jr., chairman of the Houston Astros, McLane Group L.P., and McLane Company, Inc., was the keynote speaker for the opening dinner.

Presentations of marketing research and publishing were made by professors from Texas Christian University, Texas A&M University, University of Houston-Clear Lake, University of Texas-Dallas, Southern Methodist University, the Monterrey Institute of Technology of Mexico, and Baylor.

The consortium was organized and coordinated by Johnson and Larry Chonko, the Holloway Professor of Marketing.