понедельник, 5 марта 2012 г.

Restaurants serving up the Web

While many restaurants have turned to using their Web sites as a way to post menus and create an image that will impress potential visitors, some are beginning to use the Web more creatively to hook customers and hold their interest.

For them, the Web is not only an information portal, it's also a place where visitors can interact with the restaurants and where restaurants can glean information from their customers that will help them better understand their clientele.

These days, people tend to look at a restaurant's Web site before they have ever seen the restaurant, said Mark Surotchak, business manager at The Tuesday Club and Parev Restaurant, a dual-purpose venue that …

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